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MacMall Announces Grand Opening of New Flagship Retail Store

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 st1:*{behavior:url(#ieooui) } /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} Company invests in larger 10,000 sq. ftstore when many retailers are scaling back   TORRANCE, California,February 8, 2010   — MacMall, aleading authorized reseller of Apple products and a brand of a subsidiary of PCMall, Inc. (NASDAQ: MALL), today announced the grand opening of its new 10,000 squarefoot retail flagship store located at 22719 Hawthorne Blvd. in Torrance, Californiaon Saturday, February 13, 2010.   Theevent will feature a 10:00 am ribbon cutting with local officials, includingCouncilman Bill Sutherland, Chairman of the Torrance Chamber of Commerce BoardDan Keeton, and the Torrance Area Chamber of Commerce President and CEO DonnaDuperron.   The first 200 people to visitthe store will be entered into a drawing to win a new 13-inch aluminumMacBook.   The store will open at 9:00 amand the MacBook drawing will be held at 10:00 am. There will also be hourly drawingsfor iPods and other items, product demos, special discounts, and giveawaysthroughout the day.       “While otherretailers have pulled back, we are actually investing in a new, larger storeand hiring people,” said Dan DeVries, co-president of MacMall. “The new storewill help us to better meet consumers’ demands for a wide range of technologyand consumer electronics.”   The new MacMall store, forty percent larger than the storeit is replacing, features a deeper selection of Mac- and PC-based products, highend consumer electronics, in-house technical experts, an on-site repair service,as well as expanded shopping hours.   Thestore also offers next-day delivery for out-of-stock products. MacMall alsooperates retail stores in Santa Monica , CA , and Memphis , TN.   The retailer has operated an online AppleSuperstore since 1995 at .   At 11:00 am Dodger legend Tommy Lasorda will lead a tributeto California Disabled Veterans.   Mac Mallis donating 10 HP mini notebook computers to this group in recognition fortheir contributions.   "We’re honored to join Tommy Lasorda in saluting theCalifornia Disabled Veterans on the occasion of our new flagship store grandopening," said Dan DeVries, Co-President of MacMall.   About Mac Mall: MacMall,a brand of a wholly owned subsidiary of PC Mall, Inc., is the number one directmarketing reseller of Apple computers. It works closely with Apple and hundredsof other manufacturers to bring customers low prices on a large selection ofApple computers, Mac software, Mac accessories, iPods, iPod accessories, iPhoneaccessories, consumer electronics and more.  MacMall offers 24/7 pre andpost sales telephone support and can take orders up until 10 pm Eastern timefor delivery the next day. In addition, MacMall offers custom configurations,including the installation of Microsoft Windows on Apple computers, free iPodengraving and cash back rebates on Apple computers. MacMall offers products andservices through , and through 1-800-MACMALL.   About PC Mall, Inc.: PC Mall, Inc., together with its wholly-owned subsidiaries,is a value added direct marketer of technology products, services and solutionsto businesses, government and educational institutions and individualconsumers. Founded in 1987, PC Mall offers products, services and technologysolutions through dedicated account executives, various direct marketingtechniques, and three retail stores. The company also utilizes distinctivefull-color catalogs under the PC Mall, MacMall, PC Mall Gov and SARCOM brandsand the websites,,,,, and Customer product orders are rapidly filled by adistribution center strategically located near FedEx's main hub or by anextensive distributor network, one of the largest networks in the industry.   Forward-lookingStatements   This press release may contain forward-lookingstatements within the meaning of Section 27A of the Securities Act of 1933, asamended, and Section 21E of the Securities Exchange Act of 1934, as amended.Such statements include the statements regarding the Company's expectations,hopes or intentions regarding the future, including but not limited tostatements regarding our ability to meet consumer’s demands for a wide range oftechnology and consumer electronics . Forward-lookingstatements involve certain risks and uncertainties, and actual results maydiffer materially from those discussed in any such statement. There can be noassurance that the company will be able to meet consumer’s demands for a widerange of technology and consumer electronics. Factors that could cause ouractual results to differ are discussed under the heading "RiskFactors" inItem 1A, Part I of our Form 10-Q for the quarter ended September 30, 2009, onfile with the Securities and Exchange Commission, and in our other reportsfiled from time to time with the SEC. Allforward-looking statements in this document are made as of the date hereof,based on information available to PC Mall, Inc. as of the date hereof, and PCMall, Inc. assumes no obligation to update any forward-looking statement.

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